Joe mostly uses photoshop to visualise retail and commercial interiors.

He is a competent draftsman and can work purely from plans and elevations or rough dimensioned sketches. If you have development CAD renders or Sketch-up  that appear 'dead' he can work over them to 'soften' the reality and improve the impact of a concept.

Joe can often achieve concept approval faster and more flexibly with photoshop sketches than conventional 'high value' CAD renders.