Following
a Process Design business management is relatively ill
defined in comparison to others like advertising or market research.
The following steps should be applied in some form regardless whether
the task involves designing a postage stamp or a hairdryer.
It is so blindingly simple that many have been tempted to ignore it
or to " re- invent the wheel " with exotic variations.
large image programmes or retail environment projects sometimes get
designers involved in the first task assessment stage where an outside
opinion is often valuable.
Take any stage away at your peril!
1Identify/
define the task Why, what, how, cost / benefit, risk,
set brief
2 Review design resources Internal, external
3 Review proposals &
commission Agree terms, deliverables, deadline
4 Design concepts Review initial ideas, agree amends
5 Design refinement Make amends , perfect & test
6 Prototype / preview
/ Proof Test the concept before committing to
large scale application 7 Implement
/ print / build make any final amends then roll out 8 Assess
/ amend Review the result. Learn and amend for
the next project
